Business Advisor & Fractional CXO · Mumbai
Mranal Shetty
Strategy · Growth · Turnaround · Finance · Enterprise sales
I help founders and leadership teams of Indian SMEs, family businesses and B2B companies grow, fix what's holding them back and get investor-ready. I've run sales, finance and a full turnaround myself, so I work as an operator, not a slide-deck consultant.
About
I'm the founder of Bundlewave Consultants in Mumbai. For 15 years I've worked inside businesses, not beside them: building revenue, managing finance and debt, leading teams, raising funds and winning some of the most demanding buyers in India.
I joined Adroit Corporate Services in 2012, when its IT services business had no bank clients. Over the next decade I helped build it to 400+ banks across India, including 20+ public sector banks. When the business went through a difficult period, I took charge of sales, business development and finance and led its turnaround: software revenue grew 400% in three years and company debt fell by 65%.
Later, as Head of Sales & Marketing at Prevalent Automotives, I built the sales function from scratch, helped raise an external investor round and secured government grants.
Today I work with founders and leadership teams as an advisor or part-time CXO, on whatever is holding the business back: strategy, revenue, finance, fundraising or a turnaround. When something needs to be built, my team at Bundlewave can deliver it too.
What I do
Fractional CXO
Part-time CEO, COO or revenue head for SMEs, family businesses and startups. Senior leadership, weekly reviews and decisions, without a full-time hire.
Business strategy & growth
Where to grow, what to stop, how to price and how to organise the team. A clear plan the founder and leadership can run with.
Turnaround & business revival
For businesses with falling revenue or rising debt. Fixing sales, pricing, collections and cost structure, from someone who has led a turnaround.
Revenue & sales engine
Building or rebuilding the sales team, process and pipeline, so revenue stops depending on the founder alone.
Finance & fundraising readiness
Cash flow and debt discipline, business plans, pitch narrative, investor outreach and government grant schemes.
Enterprise, bank & PSU market entry
Winning banks, PSUs and large enterprises: target accounts, buyer mapping, tenders, RFPs and empanelment.
Track record
- 2025 – nowFounder & DirectorBundlewave Consultants Pvt Ltd, Mumbai
- 2024 – 2025DirectorAdroit Corporate Services
- 2023 – 2024Head of Sales & MarketingPrevalent Automotives
- 2022AVP Corporate SolutionsRainmaker Online Training Solutions
- 2012 – 2022Marketing → Sales → DirectorAdroit Corporate Services
Education: MMS (Finance), Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai.
Who I work with
- SaaS, fintech and regtech companies selling to banks, NBFCs and insurers
- IT and digital services firms that want bigger enterprise and PSU clients
- SMEs and family-run businesses that need growth or a turnaround
- International companies entering the Indian market
- Startups preparing to raise funding
Diagnostic
A clear review of your sales, pipeline and growth gaps, with a written action plan.
Project
Fixed scope: a growth plan, a turnaround plan, investor readiness or a market-entry plan.
Fractional CXO
Ongoing leadership as your part-time CEO, COO or revenue head, with weekly reviews.
Questions
Who is Mranal Shetty?
Mranal Shetty is a Mumbai-based business advisor and fractional CXO, and the founder of Bundlewave Consultants. He has 15 years of experience running sales, business development, finance and growth, led a business turnaround, and helped grow a banking technology business from zero to 400+ bank clients, including 20+ public sector banks.
What is a fractional CXO?
A fractional CXO is a senior leader who works part-time for a company as its CEO, COO or revenue head. Mranal takes on these roles on a monthly retainer for SMEs, family businesses and startups that need senior leadership without a full-time hire.
How can a startup sell to PSU banks in India?
Selling to PSU banks depends on process more than product: getting empanelled, being part of the bank's annual budget, meeting tender eligibility, and building trust with IT, operations and procurement teams. Mranal helps B2B companies plan this entry and avoid the common mistakes that get bids rejected.
Do you help with bank and PSU tenders and RFPs?
Yes. Mranal helps vendors decide which tenders to bid on, check eligibility and compliance, raise pre-bid queries and prepare stronger technical responses.
Do you help businesses that are struggling?
Yes. Having led a business turnaround himself, cutting debt by 65% while growing revenue, Mranal helps SMEs fix sales, pricing, collections and cost structure.
Which industries do you work with?
Mainly fintech, SaaS, IT services, BFSI and SMEs, including family-run businesses and international companies entering India.
Where are you based?
Mumbai, India. Mranal works with clients across India and internationally, in person and remotely.
Let's talk
If your business needs senior leadership, a growth plan, a turnaround or a way into banks, PSUs and large enterprises, write to me. The first 30-minute call is free, and it's usually enough to tell whether I can help.